Rachel Ara’s Neon Installation

Copyright Rachel Ara

This Much I’m Worth by Rachel Ara
on display Saturday, September 14 – Sunday, September 22, 2019 at V&A, London, UK
for the London Design Festival

This Much I’m Worth by Rachel Ara is a digital art piece that continually displays its sale value in Korean Won through a series of complex algorithms called “the endorsers”. The artwork’s materials connect with the history of neon and its use in the sex trade. It is both a functional object and spectacle seeking to question values, worth and algorithmic bias.


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