AURORA REINHARD PERFECT – Meet Aurora Reinhard

Press Release

Brown haired girl by Aurora Reinhard

Press photo – Brown haired girl by Aurora Reinhard – courtesy of the artist and Showroom Helsinki

MEET THE ARTIST
Meet Aurora Reinhard at the exhibition on Sunday March 25, 1-3pm at SHOWROOM HELSINKI, Helsinki, Finland.

Aurora Reinhard is known for her controversial work exploring the tensions and structures of contemporary society – in particular our obsessive representations of gender and female sexuality. In her new solo exhibition Perfect Reinhard plays with the addictive, accelerating mannerisms that she sees predominating in commercial definitions of gender.

With Perfect, Reinhard presents new work, including photography and craft-intensive sculpture, which is not a departure from – but rather a continuum of – her established oeuvre. She significantly expands on the fetish-based and surrealist approaches she has worked with in recent years. By including both detailed sculptures and quite haunting photographs she develops a richly multi-layered statement, giving painstaking attention to the prevailing, escapist maneuvers. Instead of settling for Freudian slips or righteous ideologies, Reinhard advances a bold statement questioning the widespread acceptance and condescendence to a female role determined by commercialized society and conducted by its members.

Aurora Reinhard (b. 1975, lives and works in Helsinki) works with video, photography and hyper-realistic objects fetishizing the everyday. Reinhard holds an MFA from the Academy of Fine Arts, Helsinki. Her works are internationally renowned, with exhibitions at the Shedhalle, Zürich; Fridericianum, Kassel; Ludwig Museum, Cologne and Platform Garanti, Istanbul. Her experimental documentary Boygirl (2002) won the International media art award from ZKM Center for Art and Media Karlsruhe, Germany.

The Exhibition is open
March 4 – April 8, 2012 Tuesdays and Thursdays 3-7pm, Sundays 12-4pm. Meet Aurora Reinhard at the exhibition on Sunday March 25, 1-3pm.

Related Link
Aurora Reinhard’s online portfolio

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